mFino Touch to Accelerate Mobile Commerce at Leading Mobile Money Deployment

mFino Touch to Accelerate Mobile Commerce at Leading Mobile Money Deployment. CEO Sridhar Obilisetty Unveils Innovative NFC Solution.

mFino Touch to provide Mobile Network Operator and Retailers in South East Asia increased mobile purchase volume. CEO Sridhar Obilisetty unveils new NFC product.

Sunnyvale, California (PRWEB) March 10, 2011

mFino, the leading provider of next generation mobile financial software announced that it is expanding its market leading mobile money deployment in South East Asia with mFino Touch.

“mFino Touch is key to accelerating the pace of mCommerce,” said Sridhar Obilisetty, CEO, President & Co-Founder of mFino. “Retail lines, too many steps and stacked keys can often stand between subscriber and purchases. mFino Touch delivers a streamlined user experience with the expected high level of security. The end result is a higher volume of mobile transactions and happier customers.”

mFino Touch provides tap and go purchasing from any mobile phone. It's the convenience of an online purchase with the touch and feel of being in a store. At mFino Touch-enabled merchants, attendants ring up the purchase and subscribers with NFC-enabled cell phones simply tap their phones on the NFC-enabled terminal to make the purchase.

mFino Touch works with NFC native phones, and can enable NFC purchasing on standard phones with NFC stickers. It integrates NFC POS devices to accept merchant transactions, and NFC tags and posters for self-service airtime top-up, for adding fare to a rail ticket, and more. Transactions integrate seamlessly into the mFino platform and can be charged to any available payment instrument including credit card, debit card, e-money and carrier billing.

mFino Touch is a member of the mFino product family that includes: mFino MFS (mFino's mobile wallet and banking platform that enables any phone, any payment method and any channel), mFino Share (mFino's social money application), mFino Connect (mFino's application that allows MNOs to be mobile wallet card issuers) and mFino Sales (mFino's targeted sales and marketing application).

About mFino is a mobile financial services software company that empowers MNOs and banks to deliver financial services to their customers wherever they are, on any phone. mFino operates globally, and its highly scalable and innovate platform powers one of the world's largest mobile money deployments. mFino was founded by Sridhar Obilisetty and Ori Sasson.

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Sridhar Obilisetty - CEO & Co-founder of mFino in California, USA

Sridhar Obilisetty founded mFino in February 2009 in partnership with Ori Sasson. He worked with mobile network operators, financial institutions in delivering an advanced mobile financial services platform (with several industry first features such as mobile deposit capture, Active 2 way alerts with CEP/ inference capability, iPhone Edge Computing, Micro-Server technology etc). He is responsible for the company’s operational and strategic direction.

Sridhar Obilisetty is a veteran Silicon Valley executive with 18+ years of successful track record in capitalizing on large market opportunities and building game changing companies. He has strong technology innovation and leadership experience. During his career, Sridhar Obilisetty worked as CEO, Venture Investor, Chief Technology Officer, and Chief Software Architect. He pioneered numerous break-through solutions and played pivotal roles in building companies that delivered immense customer & shareholder value.

Sridhar Obilisetty started his career at Go Corporation (acquired by AT&T; NYSE: T) building the industry’s first mobile operating system designed for a Smart Phone. He built the industry’s first distributed web application server and played a key role in deploying high performance online banking applications for major money center banks such as Bank of America (NYSE: BAC), Citibank (NYSE: C), Banco Santander and web store fronts for leading financial institutions such as Thomas Cook (NasdaqGS: TCG), Liberty Financials.

Earlier in his career, Sridhar Obilisetty was the CEO of Vianeta Communications (leader in the clinical documentation space). He built a new Ad Unit, Analytics Engine & Trading Platform for monetizing brand exposures inside of content (tv, films & music videos) at NextMedium. In addition to working as a Venture Investor, Sridhar Obilisetty played a pivotal role in building BroadVision from a startup employing 20 people to a $10B market-cap company with over 1200 people. He helped grow the company revenues from 0 -> $10 -> $40 -> $120 -> $500 million year over year. Prior to BroadVision, he held Senior Engineering and product management positions at Sybase’s Gain Technology Group. He developed Sybase’s New Media Studio product, a popular multimedia authoring tool used by several media companies in the Interactive TV Industry. Sridhar did early work with SMTP/ MIME protocols and was the Lead Architect for Microsoft Exchange Internet Mail Connector, a product developed by WorldTalk Corporation and sold by Microsoft as a private-label. At Go Corporation, he was the Lead Architect for TAP - a test automation programming language for Penpoint, the industry’s first mobile operating system designed for a Smart Phone.

Sridhar Obilisetty holds several technology patents. He built many industry-first solutions in the fields of Distributed Computing, Online Banking, Electronic Commerce, Personalization, XML based Edge Computing, Interactive TV and Mobile Operating Systems. He holds MSc Tech (Masters Degree) in Computer Science from BITS Pilani, India.